Branded

Branded Research: Transforming Insights through Data

Branded Research, now a subsidiary of Dynata, specializes in delivering critical decisions backed by real consumer data. Our commitment to leveraging artificial intelligence ensures that the insights you gain are of the highest quality, allowing businesses to make informed choices with confidence.

Audience Profiling - Tailored Insights

Understanding your target audience is critical for effective research. Our platform offers precise audience profiling by leveraging over 100 consumer segments and industries, ensuring you engage with the right participants.

AI-Verified Quality - Enhanced Data Integrity

Our commitment to data quality is unmatched. Using advanced AI algorithms, we verify participant responses and eliminate unreliable data with over 95% accuracy, providing you with trustworthy insights that drive better decision-making.

Emotional Data Capture - Holistic Views of Consumers

We go beyond traditional metrics by capturing attitudes and emotions, giving you a comprehensive 360-degree view of your consumers. This enables you to make nuanced decisions informed by genuine sentiments.

Automated API Access - Seamless Integration

Integrate our services effortlessly with automated API access. This feature ensures that your research operations are streamlined, allowing for a smoother workflow and quicker access to essential data.

Unique Engagement Environment - Authentic Responses

Branded Research is committed to creating a comfortable and engaging environment for participants. This approach helps us secure more authentic responses, resulting in deeper insights that reflect true consumer sentiment.

Frequently Asked Questions

What is Branded Research and its relationship with Dynata?
Branded Research has been acquired by Dynata, which enhances our capabilities in providing quality consumer insights. This partnership allows us to leverage Dynata's extensive data network while maintaining our focus on innovative research methodologies.

How does Branded Research ensure data quality?
At Branded Research, we utilize artificial intelligence to verify participant responses, ensuring over 95% accuracy in identifying poor actors. This enables us to deliver insights backed by real consumer data and eliminates unreliable inputs from our research.

What kind of audience segments can I access through Branded Research?
We specialize in intelligent audience sampling, providing access to 100+ consumer segments such as millennial homeowners, tech-savvy baby boomers, and expectant mothers. This diverse recruitment helps us gather authentic responses crucial for effective market analysis.

How can I access the API for research data?
Branded Research offers automated API access to our research data. Clients can seamlessly integrate our insights into their platforms, making it easier to conduct analysis and support decision-making processes based on robust consumer information.

What industries does Branded Research cater to?
We cater to a variety of industries, including automotive, travel, consumer goods, and technology. Our extensive audience pools ensure that you can find the exact demographic your research needs, leading to more impactful results.

How does AI enhance the research process at Branded Research?
By employing AI in our research processes, we not only verify participant authenticity but also capture deeper insights into consumer attitudes and emotions. This 360-degree view further enriches your understanding of market trends and consumer behavior.

Step 1: Register your account

To get started, visit the Branded Research website and click on the 'Register' button. Fill in the required fields with your email address and a secure password to create your account.

Step 2: Verify your email

Check your inbox for a verification email from Branded Research. Click the link in the email to verify your account and gain access to the platform.

Step 3: Set up your profile

Log in to your account and navigate to your profile settings. Complete your profile by providing your basic information and preferences to help us tailor your experience.

Step 4: Explore the dashboard

Once your profile is set up, you will be directed to your dashboard. Familiarize yourself with the layout, where you can easily access various features and tools aimed at enhancing your research experience.

Step 5: Access API features

If you opt for advanced functionalities, go to the API Access section from the menu. Here, you can learn how to integrate our services into your existing projects for seamless data collection.

Step 6: Utilize AI-driven insights

Explore the Insights section to leverage AI quality checks. Get real-time insights backed by consumer data to ensure your research decisions are informed and impactful.

Step 7: Select your audience

Navigate to the audience sampling feature where you can choose from over 100 different consumer segments. This step will help you pinpoint the exact demographics for your research needs.

Step 8: Create and launch studies

With your audience selected, move to the section where you can set up your studies. Follow the prompts to create your survey or research project and get it launched effortlessly.

Step 9: Analyze the data

After collecting responses, return to your dashboard and access the data analysis tools. Use AI verification to ensure the quality of your findings and draw valuable insights from the results.

Step 10: Continuous improvement

Utilize user feedback and data insights to refine your research methods. Keep iterating and enhancing your workflow as you become more familiar with the Branded Research platform.